I think one of the biggest struggles for network marketers, new and seasoned is the importance of posture and how it can grow or kill your business unless it is done right.

I feel it is something that gets confused sometimes and most people are not quite sure what the differences are.

Posturing vs. Preening

Some people will mistake posturing for preening. What I mean by that is they bring what “you need to know” as opposed to what you “might wish” to know.  One of the first things that I teach anyone in my team that you must be a messenger instead of trying to be the message. The trouble with most network marketers is that they’re a so busy regurgitating the message of their company before they even find out what someone’s needs are that they lose them.  All our business really is about is finding what OTHERS needs, wants, hopes and desires are and then giving them information about providing a solution for that. So many people come AT a prospect rather than come TO the person.  Learning how to approach is key.  You must look to open them up for you AND for them to help you both discover how this “relationship” will move forward.

Be Efficient

Our time is very valuable. If you don’t think it is, try this test. See how much time you spend on an activity that is supposed to be making money for you and IF you earn anything during that time divide how much you made by how much time you invested.  The network marketing industry for some can become a TIME SUCKING endeavor that rarely will pay dividends.  When you are on the phone or maybe like me on Facebook with your prospect, don’t get sucked into an hour long back and forth with them about everything under the sun. I know this from experience guys. You have a million tabs open in your computer and several conversations going and you can just find yourself glued to your chair because you don’t want to miss anything.  A good way to gauge yourself is set a timer on your phone or better yet get your alarm clock and set it next to you. When that sucker goes off, it’s time to move on.

Asking Questions

Anyone ever heard the phrase, “Telling Is Selling?” If you haven’t, you’re probably doing it. Most of the time, we are soooo anxious to get the information out that we have and feel if we don’t we’re gonna lose the person on the phone’s attention.  So, if you are like I used to be, rattling off every single statistic I knew about my product, my comp plan and MYSELF, then stop right now.

Here’s a few question guidelines to follow.

Let’s call them the 4 W’s

  • Who are they?
  • Where were they born?
  • What did they dream of being growing up?
  • Where would they like to see their lives in the next 2-5 years?

These questions will give you serious insight into who you are dealing with.  We only have histories because of PAST experiences.

You are a potential pathway to their FUTURE.

In closing I guess the biggest message I would like to offer is very simple. Treat other as you would like to be treated.  Ask yourself these same questions in the mirror and see what answers you get.  Cause the minute you can uncover your own challenges, the sooner you will look to be a person of value in the marketplace.

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